Tanya Kostiw

S.Pellegrino is looking for authentic foodies with its upcoming, first-ever 360-degree campaign.

In April, the Nestlé brand will roll out its globally-adpated “Are you a real foodie?” program, which will feature themed bottle labels and case packaging, in-store POS (some of which is unique to Canada), a print and digital media buy, a microsite and a contest encouraging consumers to upload an image of their favourite dish to win a trip to Italy, with a secondary digital Wi-Fi camera prize. Agency partners include OneMethod for digital, Dacs Marketing & Sponsorship on promotion and Group M for media.

http://strategyonline.ca/2015/01/28/whos-the-foodiest-of-them-all/